What the exam board want you to be able to discuss is:
Detailed discussion of the role of print and online technology and news consumption and response by comparison of the audience address and possible audience needs met by the differences in the print and online editions and social media feeds of the Guardian and Daily Mail/MailOnline
• Research into differences in audience responses to, uses of, and needs fulfilled by online and print news, with special reference to the Guardian and Daily Mail/ MailOnline
• Investigate specialist, perhaps global, audiences served by online news (e.g. news for groups defined by a special interest, e.g. birdwatchers, or a shared identity, e.g. Britons living abroad).
• Researching contemporary examples of citizen journalism and participation
Find examples from today's website and add to your slides:
- Screen grab today's newspaper Daily Mail and Guardian's front pages
- Look at our case study websites (DM/Guardian) discuss news values and hard/soft news. Find a news story they are both reporting on and comment on the way it's being reported, the use of language and image choice.
- The news story that you've chosen, look on social media and see how it's being reported and compare
- Look at the various links, choose a couple to look at that may not be part of the print editions (for eg updated and breaking news)
- Have a look at any videos that have been uploaded and discuss these - what's the story and how can it be shared? Any comments here? Write examples.
- Which do they say have been the most read of the day or trending?
- Click on the social media and scan over any interesting comments on articles
- Who do you think are their target audiences? in print and online
- How does the Daily Mail make money? How does the mailonline make money?
- Have a little read through of both the wikipedia pages and take notes
- Daily Mail and General Trust
- Wikipedia Guardian Media Group - Wikipedia
Ways they make their money Support the Guardian
Mail Online ad revenues soar as print stablemates suffer | Daily Mail & General Trust | The Guardian
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